GRIMME
Regional market presence connecting product, user and location.
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Marketing for machinery, vehicles and complex technical products.
Product launch, individual video production, trade show, ongoing social media or campaign: we take on the tasks where your team needs additional capacity or specialist support — from concept and production through to distribution.
We clarify technical topics in advance with product management, sales, application specialists or the relevant contacts. This results in technically sound content that the target audience can understand and that can be used effectively across the planned channels and by sales teams.
What matters in communication is what makes a difference in real-world use.
Technical products come with many features, variants and applications. For communication, what matters is which of these actually make a difference to customers, operators or sales teams.
We identify these priorities before production begins. They form the basis for content and formats that position the product accurately and make the relevant differences clear to the intended audience.
01 · Strategy & campaigns
Understand the task first. Then define the right measures.
The starting point is the objective: launching a product, supporting a trade show, strengthening a market or location, supporting sales and dealer networks or developing ongoing communication.
From there, we define the message, content, formats and distribution and determine which measures make sense for the task.
- Communication and content concepts
- Product launches and launch campaigns
- Trade fair and event communication
- Regional market and location communication
- Dealer and sales support
- Editorial and campaign planning
- Selecting suitable formats and channels
- Landing pages and digital campaign modules
References
SCHÄFFER
Product content, Meta Ads, retargeting and geo-targeting combined around bauma.
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FORTUNA FAHRZEUGBAU
Social media communication around AGRITECHNICA with content, channel management and regional Meta Ads.
View project02 · Video, photo & content
Showing products and applications so the relevant differences become clear.
We produce content where technology is actually used — in the field, on construction sites, at production facilities, at dealers or at trade shows.
Before production, we familiarise ourselves with the product, its application and the relevant product benefits and clarify open technical questions with product management, sales or application specialists. This keeps the focus on production during the shoot and on the topics that will actually matter in the resulting communication.
- Product and application videos
- User testimonials
- Social-first videos and reels
- Product and in-use photography
- Trade fair and event content
- Interviews and company portraits
- Drone footage
- Recruiting content and employer communications
- Editing, subtitles and format adaptations
On camera when the format calls for it.
For product presentations, trade show videos or topics that require explanation, we can also provide on-camera presenting — technically prepared and close to the product. Alternatively, we develop the format and interview structure for employees, operators or a presenter from your own company.
03 · Social media & organic communication
Social media does not run itself.
Technical companies usually have no shortage of topics: products, applications, projects, employees, customers and events. The challenge is turning them into relevant content consistently while managing publishing, community interaction and ongoing development alongside day-to-day marketing work.
We take on individual parts or ongoing channel management, depending on what capabilities are already available within your team.
Own social media experience since 2011.
- Channel and content strategy
- Topic and editorial planning
- Ongoing content production
- Copy and platform-specific adaptations
- Publishing
- Community management
- Format development
- Analysis and further development
- Product and corporate communication
- Employer communications and social recruiting content
04 · Paid social & campaign distribution
Paid social for product launches, trade shows and regional campaigns.
When specific audiences, regions or users who have already shown interest need to be reached, we complement organic communication with paid social and retargeting.
We plan the message, creative, audience and landing page together wherever possible so that content and campaign work as one from the start.
- Meta Ads
- Campaign and audience structures
- Retargeting
- Regional distribution
- Geo-targeting around trade shows and events
- Product and launch campaigns
- Ad adaptations from existing productions
- Ongoing optimisation
- Landing pages for specific campaigns
Paid social works particularly well when message, creative and distribution are planned together. We therefore prefer to connect campaigns with strategy and content production.
KUMM Technik
Product campaign and lead generation
FORTUNA Fahrzeugbau
Regional Meta campaign around AGRITECHNICA
We step in where your team needs support.
From an individual production assignment to a campaign or ongoing communication, we take on individual steps or support the entire process depending on the task.
- 01
Understand
- 02
Conceive
- 03
Produce
- 04
Distribute
- 05
Develop
For companies that market technical products and services.
Manufacturers
For product launches, campaigns and ongoing communication around machinery, vehicles and technical products.
Dealers & sales organisations
For products, locations, consulting, service expertise and regional communication.
Operators & service businesses
For projects, services, recruitment and employer communication in technically focused businesses.
We deliver productions and projects across Germany, throughout Europe and beyond.
Next step
What are you working on?
Whether it is an individual video production, product launch, trade show, ongoing content or campaign, tell us briefly what you are planning. We will outline the approach and scope that make sense for the task.