GRIMME
Regional market presence connecting product, user and location.
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Marketing for machinery, vehicles and complex technical products.
We help manufacturers, dealers and service providers explain technical products and services clearly and make them visible – from strategy and campaigns to film, photography, social media and campaign distribution.
Depending on the project, we can support one part of the process or take care of strategy, production and distribution as an integrated package.
Good technical marketing starts with understanding the product.
Technical products need explaining, their audiences are specialised, and the decisive advantages usually sit in the detail.
So we get to know the product and how it is used, talk to the people who work with it, and build the communication from there – technically accurate and relevant to the people who make the decisions.
That might be a product launch, a trade show, a new location, a field test, building up a social media channel, or simply showing a strong product the way it deserves.
01 · Strategy & campaigns
Start with the brief. Then choose the right measures.
Not every marketing problem needs a campaign. Not every campaign needs a video. And not every product belongs on every channel.
So we start with the objective: are you launching a product, opening up a new market, supporting a trade show or developing your company's communication further?
The right mix of message, content and distribution follows from there.
- Communication and content concepts
- Product launches and launch campaigns
- Trade fair and event communication
- Regional market and location communication
- Dealer and sales support
- Editorial and campaign planning
- Selecting suitable formats and channels
- Landing pages and digital campaign modules
References
SCHÄFFER
Product content, Meta Ads, retargeting and geo-targeting combined around bauma.
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GREVING
Video content for dealer communication – covering vehicles, locations and events.
02 · Film, photography & content
Content that doesn't just show technology – it explains it.
We shoot where the machines actually work – in the field, on site, in the plant, at the dealership or on the trade show floor.
Before every shoot we work through the machine, the application and the advantages that matter. The result is not interchangeable imagery, but content with technical substance and a clear purpose.
- Product and application videos
- User testimonials
- Social-first videos and reels
- Product and in-use photography
- Trade fair and event content
- Interviews and company portraits
- Drone footage
- Recruiting content and employer communications
- Editing, subtitles and format adaptations
In front of the camera, if you want.
For product presentations, trade show videos or topics that need explanation, we can also provide the presenter – well prepared and close to the product. Alternatively, we develop the format together with a host from your company.
03 · Social media & organic communication
Social media doesn't work as an afterthought.
We develop social media communication for both individual campaigns and long-term channel management – from content and editorial planning to production, publishing, community management and ongoing development.
Hands-on social media experience since 2011.
- Channel and content strategy
- Topic and editorial planning
- Ongoing content production
- Copy and platform-specific adaptations
- Publishing
- Community management
- Format development
- Analysis and further development
- Product and corporate communication
- Employer communications and social recruiting content
04 · Paid social & campaign distribution
When organic reach isn't enough, we plan distribution from the start.
Organic reach is valuable, but it isn't enough for every objective. For product launches, trade shows and regional campaigns, we therefore support content with targeted paid social.
Whenever possible, we plan content production and distribution together so that message, format and audience are already aligned during conception.
- Meta Ads
- Campaign and audience structures
- Retargeting
- Regional distribution
- Geo-targeting around trade shows and events
- Product and launch campaigns
- Ad adaptations from existing productions
- Ongoing optimisation
- Landing pages for specific campaigns
We offer paid social above all where we also shape strategy and content. That is exactly where production and marketing come together.
KUMM Technik
Product campaign and lead generation
FORTUNA Fahrzeugbau
Regional Meta campaign around AGRITECHNICA
From the first idea to distribution.
Depending on the project, we join at different points or run the whole process.
- 01
Understand
- 02
Conceive
- 03
Produce
- 04
Distribute
- 05
Develop
For companies that market technical products.
Manufacturers
of machinery, vehicles and technical products.
Dealers & sales organisations
that want to make products, locations, advice and service expertise visible.
Contractors & service providers
such as agricultural contractors, construction companies, forestry businesses and technical service providers that want to communicate their services, company or employer brand professionally.
We deliver productions and projects in Germany, across Europe and beyond.
Next step
Have a project coming up?
Whether you're planning a product launch, trade show, ongoing content programme or campaign, tell us what you need to achieve. We'll show you how we'd approach it.