MACHINERY · VEHICLES · TECHNICAL PRODUCTS
Strategy, campaigns, video and social media for manufacturers, dealers and technical businesses.
WHAT WE TAKE ON
Not every task requires a large campaign. We handle individual productions as well as product launches, campaigns and ongoing communication — aligned with your objectives and the resources available within your team.
SELECTED WORK
Three projects, three different tasks: ongoing social media communication, a product launch and a targeted campaign.
KUMM TECHNIK / SOCIAL MEDIA / AGRICULTURAL MACHINERY
We've managed KUMM Technik's social media since late 2020. We develop topics, produce content around products and real-world applications, and handle publishing, community management and paid social.
ZEPPELIN / VIDEO PRODUCTION / CONSTRUCTION EQUIPMENT
For the product launch, we produced a range of formats for social media, YouTube, the website and trade shows — from hosted model presentations to an in-depth product video.
SCHÄFFER / CAMPAIGN / CONSTRUCTION EQUIPMENT
The ten-week campaign combined product videos and ad creatives with targeted distribution before and during bauma.
Complex products need communication that clearly explains their differences, applications and value. We develop content and campaigns that make the product benefit understandable and support both sales teams and dealer networks.
Typical projects
The day-to-day work of dealers and technical service businesses continually creates relevant topics around machines, applications, projects, customers and employees. We turn them into content for the right channels — as individual projects or on an ongoing basis.
Typical projects
INDUSTRY FOCUS
Depending on the task, we take on individual parts or support the implementation across several disciplines. The starting point is always the objective, the target audience and the capabilities already available within your team.
We define the objective, target audience and communication task. From this, we derive the right measures, content, formats and channels.
We produce where products and applications can be shown credibly — at the manufacturer, at trade shows, with customers or directly in real-world use.
When required, we support content beyond production through publishing, paid social, lead campaigns and adaptations for additional markets.
Before developing any measures, we familiarise ourselves with the product, its application, the target audience and the differences that matter. Open technical questions are clarified with the right contacts before production.
The starting point is what you want to achieve. From there, we develop the right approach and plan how the resulting content can be used from the outset.
From a single video shoot to ongoing communication, we take on the tasks where internal time, capacity or specialist expertise is missing. Responsibilities and coordination remain clear throughout.
Topic planning, production, publishing, community management and performance analysis have therefore been part of our own day-to-day work for years. Today, the channels reach more than 500,000 followers and subscribers across YouTube, Instagram, Facebook and TikTok.
This first-hand experience feeds directly into client projects — from selecting the right topics to understanding which formats actually work with specialist audiences.
FREQUENTLY ASKED QUESTIONS
Answers about project scope, collaboration, where we work and how we handle technical content.
Primarily with manufacturers and businesses in agricultural machinery, construction equipment, mechanical engineering, commercial vehicles and municipal technology. We also work with dealers, contractors and technical service businesses. The common denominator is a technical product, application or service that needs to be communicated clearly.
Yes. Individual productions are just as possible as campaigns or ongoing social media support.
Ideally, once the objective and task are clear but before formats and channels have been defined. This allows us to derive the right approach from the objective. If the concept and scope are already set, we can also join specifically for implementation.
Yes. We can complement existing teams and agencies in specific areas such as concept development, production, social media or individual elements of a campaign.
A product launch, new video content, ongoing social media or a campaign? Tell us briefly what the task is and what you want to achieve. We will get back to you personally and discuss which approach makes sense.
Direct contact
Agentur on:LAND
Wolfgang Kröll
Am Himberger See 10
53604 Bad Honnef