ZEPPELIN
Hosted model presentations for the launch of three new telehandlers.
ON-CAMERA PRESENTING
Explaining technical products clearly on camera.
For product presentations, trade show videos and technical topics that need more explanation, a presenter can help structure the information and make the key product benefits easier to understand. Where useful, on:LAND can handle the presenting as part of the wider production.
When the product needs more explanation.
Not every technical topic can be explained through visuals and captions alone. With new machinery, detailed product features or more complex applications, an on-camera presentation can often make the important points much clearer.
Before the shoot, we get to grips with the product, its application and the key messages. The presenting is developed as part of the concept and production rather than as a separate add-on.
Formats where a presenter can make sense.
01
Product presentations
Explain technical functions, differences and product benefits in a clear structure.
02
Trade show videos
Present new products, machinery and conversations directly from the stand.
03
Interviews & conversations
Guide customers, users or specialists through a conversation and bring out the points that matter.
04
Social-first formats
Turn technical topics into concise, direct content for social media.
The presenter doesn't have to be from on:LAND.
If someone from your product, sales or marketing team is comfortable on camera, we can develop the format around them and help with structure, questions, preparation and the shoot itself.
If an external presenter makes more sense, on:LAND can take that role.
Good presenting starts before the camera rolls.
- 01
Understand the product
We clarify the application, technical differences and the points the audience actually needs to understand.
- 02
Prepare the conversation or structure
Questions, presenting and flow are matched to the product, audience and format.
- 03
Produce it on camera
The presenting becomes part of the production and can be planned for several different video formats.
Presenting in practice.
MICHELIN
On-camera content around products and trade show communication.
Presenting and production work best together.
Presenting is usually one part of a wider production. We therefore plan the camera setup, structure, conversation and later formats together wherever possible – from in-depth product videos to short social clips.
Frequently asked questions about presenting.
01Does someone from our company need to be on camera?
No. on:LAND can provide the presenter where that makes sense. If someone from your own team is presenting, we can help with preparation, structure and the shoot.
02Do you prepare the questions and content?
Yes. Before the shoot, we work through the product and topic and prepare the structure, questions and key messages with the relevant people on your side.
03Can presenting be booked together with video production?
Yes. In most cases, presenting is part of a wider production so that concept, filming and the final formats can be planned together.
04Can you produce this content at trade shows?
Yes. Product presentations, interviews and social-first formats can all be produced directly at trade shows.
Next step
What needs explaining on camera?
Whether it's a product presentation, trade show video or interview, tell us what the topic is and where the content will be used. We'll suggest the format and presenting approach that makes sense.
Direct contact
Agentur on:LAND
Wolfgang Kröll
Am Himberger See 10
53604 Bad Honnef