ZEPPELIN/TELEHANDLERS · 2025
Video communication for the launch of the new ZEPPELIN telehandlers.
A modular content production explained three models and their product benefits for social media, YouTube, trade shows and the website.
ZT 6.26 · ZT 6.26e · ZT 8.40
- Objective
- Support a product launch with communication
- Models
- ZT 6.26, ZT 6.26e and ZT 8.40
- Scope
- 9 vertical videos, 1 product video and product photography
- Use
- Social media, YouTube, trade shows and website
The brief
The ZT 6.26, the fully electric ZT 6.26e and the ZT 8.40 needed a content series that clearly distinguished the models from one another and showed how they are used in agricultural operations.
The brief called for short technical explainer formats for social media, supporting communication around AGRITECHNICA, plus a longer-life product video and product photography for other communication channels.
What on:LAND delivered
- Topic and format concept
- Technical and editorial preparation of the three models
- Six presenter-led product videos in 9:16
- Trade show video and two collaboration posts in 9:16
- Product video in 16:9
- Product photography and content planning for several channels
Explain the technology. Show the application. Extend the formats.
01
Structure models and product benefits
Each model — the ZT 6.26, the fully electric ZT 6.26e and the ZT 8.40 — was given its own focus. The content explained technical differences, applications and key product benefits instead of producing three near-identical videos.
02
Produce a social-first series for the launch
Six presenter-led videos introduced the new telehandlers and what makes each of them different. An additional collaboration post with AgrartechnikHD brought one of the models into the conversation across both channels.
03
Add trade show and long-term use
For AGRITECHNICA, a presenter-led video from the ZEPPELIN stand and a further collaboration post drove visitor activation. A 16:9 product video and a large set of product photos completed the package for YouTube, the website, trade shows and other channels.
Formats for the launch, the trade show and long-term use.
Product photography of the new telehandler range.
The project in numbers
- 296,000+
- organic video views of the vertical videos
- 10
- 9 vertical videos and 1 product video
- 3
- models introduced
The vertical videos published by ZEPPELIN on its own social media channels generated more than 296,000 organic views in total. The 16:9 product video is not included in that figure. A large set of product photos was produced alongside.
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