ZEPPELIN · TELEHANDLERS · 2025
Clearly differentiating three new ZEPPELIN telehandlers across launch, trade show and social media communication.
For the ZT 6.26, ZT 6.26e and ZT 8.40, technical differences, applications and product benefits were translated into different formats for social media, AGRITECHNICA, YouTube and the website.
ZT 6.26 · ZT 6.26e · ZT 8.40
- Project objective
- Clearly differentiate three models across multiple communication channels
- Models
- ZT 6.26, ZT 6.26e and ZT 8.40
- Scope
- 9 vertical videos, 1 product video and product photography
- Use
- Social media, AGRITECHNICA, YouTube and website
Task
With the ZT 6.26, the fully electric ZT 6.26e and the ZT 8.40, ZEPPELIN introduced three new telehandlers with different technical focuses and applications.
The communication needed to clearly explain the relevant differences and product benefits while providing suitable formats for product launch, AGRITECHNICA, social media, YouTube and website use.
Services by on:LAND
- Concept & format planning
- Technical and editorial preparation
- On-camera presenting & video production
- Post-production for 9:16 and 16:9
- Product photography & content adaptations
Clearly differentiate three models and plan content for multiple channels.
01
Define the relevant differences for each model
Individual communication focuses were developed for the ZT 6.26, ZT 6.26e and ZT 8.40. This allowed technical differences, applications and relevant product benefits to be explained specifically for each model.
02
Develop social-first formats for launch and trade show communication
Six presented vertical videos introduced the models and their respective features in a compact format. Additional content supported the product launch and AGRITECHNICA communication, including a trade show video and collaboration content with AgrartechnikHD.
03
Add formats for continued use
A 16:9 product video and extensive product photography complemented the social-first formats for YouTube, the website, trade shows and additional communication channels.
Formats for product launch, trade show and continued use.
Product photography of the new telehandler range.
Results
Project in numbers
- 296,000+
- organic views across the nine published vertical videos
- 10
- videos produced in 9:16 and 16:9
- 3
- telehandler models communicated
The nine published vertical videos generated more than 296,000 organic views across ZEPPELIN's social media channels. In addition, a 16:9 product video and extensive product photography were produced for further communication use.
*The 296,000+ views refer exclusively to the nine published vertical videos.
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NEXT STEP
Communicating several models, variants or new products at the same time?
When technical differences need to be understood and content needs to work across launch, trade shows, social media and additional channels, we structure the relevant topics and develop the formats that fit the task.