SCHÄFFER MASCHINENBAU/CONSTRUCTION MACHINERY · 2025
Putting three Schäffer machines in front of the right audience around bauma.
A ten-week campaign combined product videos, ad creative, retargeting and location-based Meta ads for three wheel loaders across different size classes.
Schäffer 14e · Schäffer 2430 · Schäffer 8620
- Period
- 10 weeks before and during bauma 2025
- Models
- Schäffer 14e, Schäffer 2430 and Schäffer 8620
- Channel
- Meta ads
- Targeting
- Nationwide and Greater Munich
The brief
Schäffer is well established in agriculture. Ahead of bauma, the construction machinery range needed to become more visible among relevant audiences. Three models across different size classes were introduced, reach was built nationwide, and delivery was concentrated on Greater Munich while the show was running.
What on:LAND delivered
- Campaign and content concept
- Product videos and ad creative
- Nationwide Meta ads delivery
- Retargeting of engaged users
- Geo-targeting across Greater Munich
- Campaign optimisation and reporting
How the campaign was built
01
Introduce the products
Product videos for the 14e, 2430 and 8620 conveyed the different size classes and applications concisely. Additional ad creative built further reach.
02
Re-engage existing interest
Users who had already interacted with Schäffer or watched at least 25 per cent of a product video received short videos with a clear invitation to visit the stand.
03
Stay present during the show
During bauma, product videos, stand invitations and ad creative were delivered more heavily across Greater Munich, concentrating the campaign where the audience was.
Vertical content and ad creative.
The campaign in numbers
- 1.0M+
- people reached via Meta ads
- 2.94M
- impressions
- 3
- machine models in focus
The ten-week Meta campaign reached more than one million people and delivered 2.94 million impressions. It focused on three Schäffer machines across different size classes.
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