FORTUNA FAHRZEUGBAU · AGRITECHNICA · 2025
Build reach around AGRITECHNICA while strengthening FORTUNA's Instagram presence.
For FORTUNA, on:LAND planned and managed social media communication around the trade show using customer testimonials, product reels, publishing, community management and regionally targeted Meta Ads.
- Objective
- Build reach and grow the channel around AGRITECHNICA
- Period
- Before, during and after AGRITECHNICA 2025
- Content
- 3 customer testimonials and 2 product reels
- Support
- Publishing, community management and regional Meta Ads
Task
FORTUNA wanted to use AGRITECHNICA to build organic reach before the trade show and generate additional attention around its exhibition presence during the event. At the same time, the Instagram channel was to be developed further throughout the campaign period.
This required consistent social media communication around the trade show: real customer experiences, specific product benefits, ongoing publishing and channel management, as well as regionally targeted Meta Ads during the event.
Services by on:LAND
- Campaign & editorial planning
- Social-first video production
- Copywriting & content adaptations
- Publishing & community management
- Regional Meta Ads campaign
Planning communication before, during and after the trade show.
01
Build reach before the event
An editorial and campaign plan structured communication around AGRITECHNICA. Initial content was published before the trade show to build reach and establish an early presence among the relevant audience.
02
Connect customer experience with product benefits
Three testimonials focused on real customers and their experience with FORTUNA trailers. Two additional product reels highlighted specific product benefits and complemented communication around the trade show.
03
Manage the channel continuously and generate additional regional attention
on:LAND handled publishing and community management throughout the campaign period. During AGRITECHNICA, regionally targeted Meta Ads were added to reach users in the Hannover area and draw additional attention to FORTUNA's trade show presence.
Social-first content for application, product and trade show communication.
Results
Campaign in numbers
- 560,000+
- organic reach generated by campaign content
- around 2,000
- new Instagram followers within four weeks
- 5
- social-first videos
The organic campaign content generated more than 560,000 in reach. During the same period, the Instagram channel gained around 2,000 followers within four weeks. The five produced videos consisted of three customer testimonials and two product reels.
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NEXT STEP
Want to make more of your trade show presence digitally?
We plan content and distribution so communication can build reach before the event, support the trade show while it is taking place and make the resulting content useful beyond the event itself.