FORTUNA FAHRZEUGBAU/AGRICULTURAL TECHNOLOGY · 2025
Building FORTUNA’s Instagram presence around AGRITECHNICA.
Five social-first videos, ongoing channel management, community management and regionally targeted Meta ads supported the trade show appearance before, during and after the event.
- Period
- Before, during and after AGRITECHNICA 2025
- Channels
- Instagram and Facebook
- Formats
- 3 customer testimonials and 2 product reels
- Scope
- Content, channel management, community management and Meta ads
The brief
FORTUNA wanted to use AGRITECHNICA to grow its Instagram channel, build organic reach ahead of the show and create additional attention for the stand while the event was running.
on:LAND developed the campaign and content plan, produced three customer testimonials, built two product reels from existing footage and took on publishing, channel management and community management.
What on:LAND delivered
- Campaign and editorial planning
- Three customer testimonials
- Two product reels from existing footage
- Copywriting and AI-assisted voice-over production
- Instagram channel and community management
- Regionally targeted Meta ads
How the campaign was built
01
Plan content around the trade show
An editorial and campaign plan structured communication before, during and after AGRITECHNICA. The content was designed to build organic reach early and to support the stand while the show was running.
02
Connect real-world experience with product benefits
Three testimonials put operators and their experience with FORTUNA trailers at the centre. Two additional product reels were built from existing footage. on:LAND wrote the voice-over scripts around the vehicles and AGRITECHNICA and produced them with an AI-generated voice.
03
Run channel and campaign continuously
on:LAND published the content, managed the Instagram channel and handled community management. Supporting Meta ads were delivered regionally around Hanover for the duration of the show.
Social-first content for reach and trade show communication.
The campaign in numbers
- 560,000+
- organic reach
- 2,000
- new Instagram followers in four weeks
- 5
- social-first videos
The organic content generated more than 560,000 in reach. Within four weeks the Instagram channel gained around 2,000 new followers. The five videos consisted of three customer testimonials and two product reels.
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