KUMM TECHNIK × LANDWIRT_IN_MV/SLURRY APPLICATION TECHNOLOGY · 2026
From the launch video to a field verdict after 7,000 m³.
on:LAND coordinated the collaboration between KUMM Technik and Hannes Kuhnwald and produced the core brand films for a multi-week field test of the KTR20,5.
KUMM KTR20,5 long version · 27-metre Vogelsang trailing shoe boom
- Period
- March to April 2026
- Machine
- KUMM KTR20,5 long version
- Field use
- 7,000 m³
- Formats
- Introduction, testimonial and supporting creator content
Teaser from the field test. The full videos follow further down.
The brief
The collaboration centred on a multi-week field test of the KUMM KTR20,5 under real operating conditions. Rather than a single product demonstration, the machine was put to work in day-to-day operations, explained technically and documented across several formats.
Hannes Kuhnwald handled the field use and the personal assessment. on:LAND coordinated the collaboration and produced the professional introduction video as well as an in-depth testimonial. KUMM Technik supplied the tanker and supported the test technically and in service.
What on:LAND delivered
- Concept for the collaboration
- Project coordination
- Professional product introduction video
- Testimonial production
- Interviewing
- Film and drone footage
- Product and application footage
- Social media edits
- Coordination between manufacturer and creator
Approach
The collaboration started with a professional introduction video for the KTR20,5. The machine then went into service on Hannes Kuhnwald’s farm, where he documented the test with his own formats. To close, on:LAND produced an in-depth testimonial and cut social media edits from it.
From first impression to a solid field verdict.
01
Introduce the machine and its application
The collaboration opened with a professional introduction video for the KUMM KTR20,5. Hannes’ personal assessment was combined with extensive footage from production, real application scenes and additional material of other KUMM vehicles.
02
Put it to work in daily operations
Hannes used the tanker on his farm over several weeks, applying around 7,000 m³ in total. Alongside the test he documented the work with his own reels and further formats on his channels.
03
Share the experience openly
To close, on:LAND produced an in-depth testimonial. Hannes talked about handling, build quality, maintenance and service, and named both the strengths and the smaller points he felt could be improved.
Introduction and testimonial from the field test.
Supporting creator content by Hannes Kuhnwald
Hannes Kuhnwald produced these posts independently and published them on his own channels. The links open the original posts; content is only loaded there.
- SHORTYouTube Short · Landwirt_in_MVShort-form clip from the KTR20,5 in ongoing use on the farm.View post
- REELInstagram Reel · Landwirt_in_MVReel from the field test with the 27-metre trailing shoe boom.View post
- REELInstagram Reel · Landwirt_in_MVA further reel on slurry application with the KUMM KTR20,5 in daily operations.View post
FROM KUMM TECHNIK’S PERSPECTIVE
The field test in the KUMM newsroom.
KUMM Technik has also documented the multi-week test, Hannes’ experience and his final verdict in its own newsroom.
Read the article on KUMM Technik(externer Link, neues Fenster)The project in numbers
- 7,000 m³
- applied during the field test
- 144,000+
- YouTube views across the collaboration
- March–April 2026
- multi-week field use
The YouTube views cover the introduction video on Landwirt_in_MV, the testimonial on the KUMM Technik channel and the verdict video published independently by Hannes. As of 4 August 2026.
„If you can’t find much to improve, that’s already a seriously good tanker.“
Three partners. Clearly defined roles.
KUMM Technik
KUMM supplied the KTR20,5 for the multi-week test, handled the technical set-up and supported Hannes throughout the test with direct service.
Hannes Kuhnwald / Landwirt_in_MV
Hannes used the tanker on his own farm, assessed the machine from an operator’s perspective and documented the test with his own reels, a YouTube verdict and further mentions in livestreams and podcasts.
on:LAND
on:LAND developed and coordinated the collaboration, produced the professional introduction video and the testimonial, and cut further social media edits from that material.
INDUSTRY
Agricultural & farm machineryRELATED SERVICES
MORE WORK TOGETHER
NEXT STEP
Want to combine a field test with professional product communication?
We coordinate manufacturer, operator and production, and build content that brings product knowledge, real application and personal experience together.