SENNEBOGEN · 728 E · PRODUCT LAUNCH
Explaining a technical product launch from two complementary perspectives.
For the launch of the SENNEBOGEN 728 E, we combined presented product communication with the perspective of an operator in real-world use — technically prepared, practical and suitable for different communication channels.
- Project objective
- Communicate a new technical product clearly and through real-world use
- Product
- SENNEBOGEN 728 E
- Formats
- Presented product video and operator-focused format
- Use
- Social media and additional communication channels
Hosted launch film · Host and operator explain the SENNEBOGEN 728 E directly in real-world use.
The brief
Combine technical product information with real-world experience.
The SENNEBOGEN 728 E needed more than a technical product presentation. The relevant product features had to be explained clearly while also showing which characteristics of the machine matter in real working conditions.
Two complementary perspectives were therefore combined: a presented product video with clearly structured technical information and a second format featuring an operator directly from the field.
on:LAND services
- Concept development & interview structure
- Technical and editorial preparation
- On-camera presenting & interview guidance
- Video production & post-production
- German and English versions
Approach
Explain the product. Put it into real-world context.
The presented product video guided viewers through the relevant functions and product features of the 728 E. Technical information was prepared and structured in advance so that applications, differences and benefits could be communicated clearly.
The second format introduced the perspective of an operator. Real working conditions showed which features and functions matter in practice and added direct application experience to the technical product communication.
Technical explanation and real-world application in two formats.
We also produced an application video showing the 728 E through working sequences, product details and real-world use.
The hosted film explains. The application film shows.
Views across manufacturer and industry channels.
- 101,000+
- Views of the product and application video
- 92,000+
- Views of the hosted launch film
SENNEBOGEN on YouTube
SENNEBOGEN and AgrartechnikHD on YouTube
Figures refer to the respective YouTube publications.
Further productions
More SENNEBOGEN machines and applications.
Further productions for SENNEBOGEN covered different machines, applications and real working environments.
Approx. 5 productions · Video & photography · Customer applications across Germany
Related industry
Marketing for Construction MachineryRelated services
Next step
Need to communicate a technical product launch clearly and through real-world use?
We structure the relevant product information, prepare technical topics editorially and develop the format that fits the task — with a presenter, an operator or experts from your own team.