SENNEBOGEN/Construction & forestry machinery
Introducing the SENNEBOGEN 728 E through real-world use.
For the launch of the SENNEBOGEN 728 E, on:LAND developed a hosted video format together with SENNEBOGEN, filmed in a real customer application. Our host guided viewers through the machine while the operator added the practical perspective.
SENNEBOGEN 728 E · Product launch
- Client
- SENNEBOGEN
- Industry
- Construction & forestry machinery
- Brief
- Product launch & product communication
- Services
- Concept development · Video production · On-camera presenting · Photography
Hosted launch film · Host and operator explain the SENNEBOGEN 728 E directly in real-world use.
The brief
Introducing a new machine clearly.
The 728 E launch needed a format that could explain its technical features while showing what they mean in real-world use.
Together with SENNEBOGEN, we developed a hosted format around a real customer application.
on:LAND services
- Concept & interview structure
- Host & on-camera presenting
- Video production & post-production
- German and English versions
- Application video & photography
Approach
The operator explains what matters in day-to-day work.
The host guided the conversation and asked the questions a potential operator might have about the machine.
Operation, visibility, safety, reach, mobility and performance were explained by the operator from his own experience and shown directly on the working machine.
One product. Two communication tasks. Two video formats.
We also produced an application video showing the 728 E through working sequences, product details and real-world use.
The hosted film explains. The application film shows.
Views across manufacturer and industry channels.
- 101,000+
- Views of the product and application video
- 92,000+
- Views of the hosted launch film
SENNEBOGEN on YouTube
SENNEBOGEN and AgrartechnikHD on YouTube
Figures refer to the respective YouTube publications.
More machines in real-world customer applications.
We also produced video and photography around further SENNEBOGEN machines working with customers across Germany.
Approx. 5 productions · Video & photography · Customer applications across Germany
Related industry
Marketing for Construction MachineryRelated services
Next step
Planning the launch of a new machine?
Whether it is a product launch, a customer application or ongoing content, on:LAND develops campaigns and video formats for machinery and technical products. We start by understanding what makes the product different and what the audience needs to understand or see in operation.